Clark Internet
Web Strategies: Getting Started

A One-Day Training Symposium

Presented by Clark Internet Publishing Inc.
In Cooperation with


(or your organization)


Put Your Business or Organization on Line in One Day!

The "Strategies" seminar is taught by a team of specialists with decades of experience in communications, training and business. At the end of this one-day symposium (about six hours), with the aid of our fully equipped training center, participants will have

  • logged onto the Internet
  • sent and received electronic mail
  • researched topics of interest
  • found businesses and institutions' sites
  • made purchases...
  • added a "yellow pages" listing in one or more online directories
  • AND will have
  • built and published a comprehensive web site with home page, inquiry form, calendar, guestbook, hotlist, newsletter and (optional) online product/service catalog

TIME/LOCATION: To be determined. Each seminar is offered in cooperation with a local organization (see note at bottom of page).

Session 1. What are the Internet and the Worldwide Web?

The Internet and Worldwide Web are a FREE (yes, that is FREE) medium for communicating with EVERYONE on Earth. Here are some frequently asked questions. We'll explain. (About one hour.)

Who Owns the Internet?
Who Uses the Internet?
Who Really Controls the Internet?
What are the implications for society, for business, for my business?
Who Created the Internet? (Hint: It's not who you probably think.)
Why do you need the Internet?
How can you say it is free?
What's Next?

Fearless Prediction:
Every place, every machine will be connected.

The next generation of standards for Internet (IP) addresses provides for a 'net location about every square meter, plus addresses for space vehicles and the other planets, to boot, or perhaps for individual machines everywhere: "CLICK HERE for a nice piece of toast!"

Web Surfing and Overview

Basic vocabulary: login, user, password, site (vs. "page"), ISP, ..., search engine, portal,
".com/org/edu/tv...," xyz). Connecting to the 'Net. Sending and receiving mail. Searching for information. Touring the Web. Doing business.

Why Should You Care?

Internet use and presence; need for daily activity.
If you're not selling while you're asleep, someone else is.
Internet is changing the (XYZ) industry; old paradigm vs. new?
Cost benefit of the Internet. Internet access is already FREE!

Publicizing your Business on the Web

Adding your site to hundreds of search engines -- free! Using multiple media (radio, TV, print...) to promote your site.

Publishing Your Own Site

Determining your needs. How much will it cost?
How much can/should you do for yourself? When should you call a professional.
Already have a site? Consider multiple presence on the net.

Session 2. Creating the Initial Web Presence

Start building your own site! Logging into a server; identifying tools; choosing content; adding graphics... (About two hours.)

Evaluation and Planning

We'll consider

  • Custom Sites vs. Template Sites (Yahoo, GeoCities... many others -- a brief comparison).
  • Costs/Requirements of custom sites: internet/equipment/software/labor
    Principal advantages: Flexibility, uniqueness.
  • Costs/Requirements of template sites: internet/equipment/software/labor
    Principal advantages: low cost, speed, ease of maintenance, comprehensiveness.

Getting Started

Use templates and forms to build a comprehensive site. Start with a home page and an interactive questionnaire that will send leads by email.


Assemble source materials. We'll use source materials each participant already uses in business, such as business cards, brochures, photos, catalog...). Participants will come prepared with samples of each.


Define the site's content. What is the purpose? How often is change required? Who will manage the site?


Define the site's structure. We'll consider ease of use, layout, and navigability, along with the balance between text, graphics and other components.

Session 3. Developing Your Site

Build additional features, including more details, a guestbook, hotlist, newsletter, calendar... into the site, individually and cooperatively. We'll use a simple, publicly available, automated system. No special skills are required. (About three hours.)

Adding Tools

Select standard features of the web development system. Implement controls and options. Add data.

Adding Custom Pages

Define your own pages. Start with standard layouts. Revise to suit.


HTML, XHTML, XML, CSS, FTP and other alphabet soup ingredients. Yummmm, tasty!

How NOT to learn them.

Home page, detail pages, form, graphics, guestbooks, hotlists, calendars, newsletters, special features...

Wrap-up and Strategies

At the end of the day, we'll reconvene to review and plan for the participants' expanded use of the Web. Each participant have an option to publish the new site permanently and register for ongoing editing and technical support.

Follow-up Session

Each participant will have the option of a two hour personal consultation with one of the instructors (may be by electronic media depending on the location of the seminar). Use this time to try additional features of the publishing system, or just ask the instructor's help with specific problems.


Each participant will bring the necessary and appropriate materials including business cards, corporate letterhead, photos (if available) showing the business location and selected products and/or employees, product descriptions, résumés of key employees, and copies of recently placed advertisements and yellow pages listings.

Teaching assistants will help with the technical details. Familiarity with a standard English keyboard is highly desirable. Participants may bring a helper by special arrangement. Venues vary in their accessibility; persons with special needs should contact the organizers of each respective event.

No pagers or personal telephones will be permitted in the laboratory.

Act Today!

To learn more about this program, contact our sales office.

Sponsor a Seminar

This seminar is offered in cooperation with community organizations like churches and small business and fraternal groups, which can use the event as a fundraising technique. Typical attendance is limited to about 10 to 12 participants per seminar, who receive a highly personalized introduction to the Web and the larger Internet. Each organization provides local publicity and registration. The Clark Internet Publishing team provides the instructional staff and course materials. The local organization will also assist in identifying and contracting a suitable venue, for which certain technical capabilities are a prerequisite. A portion of revenue from the seminar in excess of predefined expenses is shared with the local organization.